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In a recent The American Lawyer article, Sabina Lippman, Firmwide Managing Partner at CenterPeak, discussed how AI is increasing pricing pressure on law firms and reshaping client expectations. She noted that firms in more commoditized practice areas are facing growing requests for rate moderation as clients seek to benefit from AI-driven efficiencies and increasingly deploy AI tools themselves.

The article explores a key question facing the legal industry: who ultimately captures the value created by AI? As clients demand greater efficiency while firms continue investing heavily in AI technology, governance, and infrastructure, the market is moving toward a broader discussion around value-based and outcome-driven fee arrangements.

Lippman's comments highlight a significant market shift as law firms balance technology investment, client demands, and evolving approaches to pricing legal services.